Small Teams Big Impact

Startups Compete for Rackspace ANZ's Attention

As its partner in the ANZ region, Rackspace knew it could get results from Unison when the global hosting company needed a refreshed identity and supporting collateral for its 'Small Teams Big Impact' event, an annual initiative where startups from Australia and New Zealander have the opportunity to 'live pitch' ideas to global tech leaders.

Identity Design
Brand Strategy
Web Design & Development
Rackspace Small Teams Big Impact - Identity Design
Rackspace Small Teams Big Impact - Website Design

Getting Ready for a Game Changer

Creating the spirit of excitement that would attract interest from the startup scene began with an identity that would be applied everywhere, from advertisements and event staging to presentations and name badges. Within a few short weeks, Unison's concepts for the Small Teams Big Impact identity were in action, enticing entrepreneurs around the region to register for a shot at the winning prizes, which included a return ticket to San Francisco's famed Silicon Valley.

Rackspace Small Teams Big Impact - Teardrop Banner
Rackspace Small Teams Big Impact - The Room
Rackspace Small Teams Big Impact - At the Pitch

Making a Scene

For the 2014 event, Unison dressed the stage, from ceiling to floor, ensuring the designs were letter-perfect. Each finalist’s captivating pitch was complimented by the co-branded Small Teams Big Impact presentation. The event was streamed online, which added visibility across social networks and press channels.

Rackspace Small Teams Big Impact - Angus Dorney

Bigger Things to Come

The end result was an event with bigger impact than expected, with a star-studded guest judging panel and a room full of the brightest tech talent in ANZ. Unison was able to work quickly and nimbly to ensure the cornerstone campaign for the region was a triumph for the winner and Rackspace alike.

Rackspace ANZ President Angus Dorney
Pitching at STBI

"The Unison team really understands our value proposition and our brand. They service our APAC and Australia marketing teams and they are true partners that want to work with us to understand how we go to market while developing concepts that leverage design and creative to create that most important thing for our business – demand for our services."


- Joanne Schofield, Head of Marketing, ANZ



Learn more at www.rackspace.com.au/small-teams