Building an investment management firm's strongest asset: its brand
PAG, formerly Pacific Alliance Group – one of the largest alternative investment managers in Asia – needed a new look and new brand when the company changed its name. The company had grown quickly since its launch and wanted to showcase that success to its staff and clients, as well as the financial press and general public, creating an audience as diverse as the countries PAG's fund managers covered. Starting with designs for the company's website, Unison's job was to make sure the new face of the company stood out to a multicultural, multilingual crowd of investors – building a foundation for an ongoing relationship that has grown into a long-term partnership.
A Wise Investment
Following on the change in the company's name, Unison helped PAG roll out brand-new material to employees, including updated business cards, letterhead and presentation templates. For the company's international audience of investors, financial press and other followers, Unison created compliance sites for each of PAG's funds and redesigned the annual and interim reports, bringing a library of online financial content into a consistent style. We also sourced a collection of images used in the company's marketing collateral, websites and advertisements, showcasing some of PAG's key assets and introducing a professional, uniform set of visuals to all internal and outbound communications.
But being an investment manager isn't just about juggling numbers. In a partnership that has spanned several years, Unison has developed close ties with PAG's communications and human capital teams, developing a keen understanding of the company's internal and external audiences. Over the years, we have helped with advertising campaigns, a brand blitz for the growing team and event support, from intimate investor conferences to large-scale gatherings like the Hong Kong Rugby Sevens. The payoff? Gleaming visibility in an area and industry that is primed for explosive growth.