Premium promos get social
Bagco Asia has been supplying bags to the promotional products industry globally since 2005. The company already had a reputation as a trusted source in China, but it wanted to use social media to drive traffic to its website, build brand awareness and further cement itself as an industry leader. Unison helped the company get social with a multichannel strategy that let Bagco’s clever presence shine.
The first step was to get Bagco Asia up and running on heavy-hitting social media sites like Twitter, Facebook and LinkedIn. But just being there wasn't enough: we also developed a content strategy that would show Bagco Asia’s existing customers why they went with a winner, and expose a new audience to the company's product line and expertise in Chinese sourcing. A steady stream of insights about the company, its products, promotional marketing tips and relevant issues in China and beyond kept things interesting. Unison wrote and published copy, social ads and images to keep the network robust on the most effective channels, boosting the coverage around key campaigns we also helped create, such as the release of the company’s print and interactive catalogs, a pocket almanac that served as a Chinese New Year gift to clients and presentations at key industry events and road shows in the UK.
In the bag
The company's Twitter feed has over 400 followers and is growing steadily. Frequent updates on Twitter and LinkedIn draw comments and create conversation about the topics most important to Bagco Asia. Unison crafts monthly news updates for the company's website to keep content fresh there too. As a result, more people know about why Bagco Asia is an industry leader, and how it can help them make their mark on their next big event.