Client: Hong Kong Rugby Union Deliverables: Art Direction, Copywriting, Collateral

Hong Kong Rugby Union – Selling the spirit of the Sevens

Founded in 1952, the Hong Kong Rugby Union (formerly the Hong Kong Rugby Football Union) is a hub for rugby players and enthusiasts in the city, organizing everything from youth leagues to the world-renowned Hong Kong Sevens tournament. Hoping to build on the success of the Sevens, the Union recruited Unison to its roster to bring the spirit of rugby into a collection of sponsorship materials and expand the network of corporate partners across its programs for youth, amateur and domestic leagues.

The scrum

From creative direction to copy and production, Unison created a vibrant visual approach and applied it to a PowerPoint presentation, sponsorship brochure and letterhead in both English and Chinese for the Union’s sponsorships team. Drawing on the Union’s storehouse of photos, which spanned players across leagues and age groups, the designs blended the history of the sport with contemporary imagery and style to bring life to the Union’s motto: “A game for all.”


Kitted out with a sponsorship deck and image library covering a range of programs and showing the diversity of players and enthusiasts involved in the game, the Union is now able create customized, professional presentations for corporate prospects and partners. Those efforts have helped it raise millions of dollars from top-tier brands and broaden the fan base of rugby in Hong Kong. Goooo, team!

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